Commercial Sales & Marketing Manager

1. Territory Sales Target Setting & Marketing Budget (KPA 1) o KPI 1: Determine sales targets for each agricultural zone, to be achieved through client’s branches, and for each technical sales representative. o KPI 2: Coordinate with the Commercial Sales & Marketing to submit to Management a realistic and ambitious annual Sales & Marketing budget. 2. Sales Administration and Debt Collection (KPA 2) o KPI 1: Supervise the sales team to achieve set targets while fully complying with Odoo protocols and do away with manual sales documentation by Q3. o KPI 2: Supervise the technical sales team to manage their debtors’ account levels to remain within allowable Credit Policy limits at all times. 3. Agricultural Extension Services & Demand Creation (KPA 3) o KPI 1: Conduct product trials, demos, field days, and technical training to agro-dealers, commercial farmers, and subsequently generate sales orders. o KPI 2: Deliver sustained professional farmer advisory services to differentiate client as a reliable and value-adding partner to the farmer. 4. Product Registration & Regulatory Compliance (KPA 4) o KPI 1: Use data-driven justification to recommend products for registration and pursue the relevant Regulatory agencies for prompt product approvals. o KPI 2: Monitor closely product shelf-life both at customer sites and at BCIL stores to prevent or deal with product expiration, to avoid penalties. 5. Stock Level Monitoring & Demand Forecasting (KPA 5) o KPI 1: Coordinate with Stores team to monitor monthly stock movement and advise which products to import, in line with the crop season timelines. o KPI 2: Observe market changes and anticipate new products to introduce and those to discontinue, and alert Supply management promptly. 6. Market Intelligence & Industry Participation (KPA 6) o KPI 1: Monitor competitor activity, parallel imports, pricing, shifting farmer preferences, and emerging pest and diseases, and advise Management action. o KPI 2: Liaise with Commercial & Marketing Manager on Industry activities to participate in so as to order to remain aware of market dynamics and trends. 7. Marketing Communication Support (KPA 7) o KPI 1: Together with Commercial Sales & Marketing Manager, create relevant marketing communication content for client’s target audiences. o KPI 2: Take custody of all field marketing materials to maximize longevity, and to advise the Commercial Sales & Marketing Manager, new ones to add. 8. Technical Sales Team Leadership & Capacity Building (KPA 8) o KPI 1: Hold scheduled meetings with relevant teams to communicate performance issues; including annual performance appraisal for the team. o KPI 2: Assess and propose to Management relevant trainings to enhance the productivity and professional growth of the technical sales team.